The oil sands in Alberta are known as the most environmentally destructive project on Earth. The oil is dirty, the production is greatly polluting and it is destroying the environment. It is wholly unethical.
A new ad campaign is branding Canada's oil sands as the ethical choice. The point is to contrast Canada's human rights versus alternative oils in Africa and the Middle East. To that there is some virtue but the perspective is weighed heavily in Canada's favour. They do not, for example, talk about the ethical flaws concerning the oil sands. Such as damaging the ecosystem and condemning humanity to further climate change. Another step in the wrong direction.